Supercharge Your Stories
By leveraging the art of storytelling, you can create a powerful bond with your customers, demonstrating your understanding of their unique business challenges and positioning your brand as the ultimate problem solver.
Content Strategy & Creation
- content audit & gap assessments
- funnel stage content needs (TOFU, MOFU, BOFU)
- review/create buyer personas & buyers journey
- new story angles and performance optimization
- editorial style guide & editorial calendar
- content KPIs and goal setting
- content SEO
Add Variety To Increase Engagement
In the competitive landscape of lead generation, captivating content plays a pivotal role in attracting opportunities. Increasing new leads, while nurturing current ones, requires an exciting mix of digital experiences to keep buyers intrigued and engaged.
Content Experience Mix
- e-books, videos
- solution & product briefs
- blog posts, byline articles
- case studies, emails
- webinars, ads, social media
- infographics
- thought leadership, and more
Know Your Buyers
The greatest challenge to marketing success is truly knowing your buyers so you can give them the right information at the right time. The best stories capture a deep understanding of their needs and trigger actions.
Buyer-focused Stories
- identify persona challenges across vertical industries
- understand buyer decision-making roles
- map targeted content to personas
- develop content strategies for lead generation campaigns
- improve the success of email nurture campaigns