Content Marketing For Tech Brands

Big Compass is a content marketing consultancy that creates powerful stories for B2B tech brands. We offer a wide range of content experiences that help ignite sales growth, increase customer engagement, and amplify product visibility in the competitive tech marketplace.

Our experienced team of geeky content marketers works with you to strategize and craft captivating stories that propel your brand and products to new heights.

Technology Marketing is Complex

Tech companies tend to focus more on product-centric stories rather than value-centric narratives. Unfortunately, this approach often falls short of capturing serious buyer interest. Buyers are no longer solely interested in the features and specifications of a product; they want to understand how it can transform their business.

As a result, opportunities are missed to ignite interest in new and innovative solutions.

Service Highlights

Holistic Approach

  • e-books, thought leadership
  • content SEO
  • organic & paid distribution

 

Engagement

content stories
  • buyer segmentation
  • funnel optimization
  • right stories at the right time

Buyer-Focused

  • buyer personas
  • pain points/challenges
  • industry verticals